Sid was born in Drayton Valley, Alberta. After a year in a Bachelor of Science program and working part time in retail, he decided to enroll at MC College to pursue Fashion Design as a career. At the beginning of the program, he had only ever sewn one garment. After the program he’d put together around 30 garments, including complicated designs such a leather jacket.
In 2009, he graduated from MC College and then moved to New York to intern at Yigal Azrouel.
Since the launch of his career, he has won several awards, including: Western Canada Fashion Week’s Emerging Designer Award (2009), Toronto Fashion Incubator’s New Labels Award (2012), Mercedes-Benz Start Up Award (2014) and the Swarovski Emerging Talent Award (2015).
Sid’s work has been featured in Vogue Italia, Flare, Fashion Magazine, Elle Magazine and Business of Fashion to name a few.
His garments have been worn by celebrities such as: Coco Rocha, Yasmin Warsame, Jennifer Aniston, Jada Pinkett Smith, Stacey McKenzie, Fergie, Jully Black and MTV’s Jessi Cruickshank.